I didn’t see the message of this SAP Business Objects video coming. I guess this is one way to get your message out:
“You don’t need to run SAP to run SAP BusinessObjects…”
Integration as an on-demand service
I didn’t see the message of this SAP Business Objects video coming. I guess this is one way to get your message out:
“You don’t need to run SAP to run SAP BusinessObjects…”
Define the Future of Data Management
I like punk rock and storage arrays
Trying to keep up with Big Data Vendor Landscape
Focusing on AI & Machine Learning's Impact On The Future Of Enterprise Software
Accelerate Your Integration. Accelerate Your Business.
products, development, management...
Perspectives on the SMB Technology Market
I’d be interested to understand the reasoning to run with this ad from a product marketing perspective…
Speaking of “we know what you’re thinking,” the creators of the ad were apparently thinking that IT decision makers are all guys (who apparently should be marketed to the same way beer companies, etc. etc. do, but that’s another point…)
True, only about 9% of all CIOs are female, but why risk alientating 9% of any market? Carve the market up based on verticals, and suddenly SAP BO is risking alientating a large piece of the higher ed market (close to 25% with female CIOs). Hmmm…
Link with above noted statistics here.
As the previous CMO of Business Objects, I can’t believe that the company and brand have gotten to this level. Not only do they now have to market against their “mothership” (strike one against them for letting that happen), they need to do it with a metaphor that is so corny and obnoxious that it just hurts they eyes (strike two because of the corny accent and three because of lack of originality.)
SAP has truly destroyed what was a great brand. No amount of semi-nude faux-spanish-accent actresses can make that go away.