I attended Cloudforce San Francisco last week and was quite impressed with how the Social Enterprise message has been refined and strengthened since Dreamforce. As always at a Salesforce event, top customers were in the spotlight, telling their stories about the business impact of CRM applications and the Force.com cloud platform. What was different at this Cloudforce was the representation from senior levels of IT on the main stage and the focus on the importance of cloud integration to Social Enterprise success.
Check a couple of these headlines and quotes:
“Benioff is sounding uncharacteristically cautious as he lays out his expansion plans because the enterprise door, formerly shut, is opening to Salesforce’s SaaS approach. And instead of the sales staff, now it’s the IT leaders often who are the ones opening it.”
“Rather than blasting Oracle (ORCL) as a ‘false cloud’ provider or taking swipes at SAP as a dinosaur, CEO Marc Benioff extended olive branches to those rivals. In his keynote, he talked about ‘coexisting’ with those companies, stressing the need for ‘deep integration’ between salesforce.com’s products and the widely deployed software.”
Here’s the @benioff’s Cloudforce keynote:
- What Salesforce.com Results Say About Oracle Battle (informationweek.com)
- Does Salesforce.com Own The Social Enterprise? (forbes.com)
- Businesses need to embrace the “social revolution,” says Salesforce’s Benioff (venturebeat.com)