Posts Tagged 'social enterprise'

Are You Ready for #DF12?

Dreamforce is two weeks away. Are you ready?

Dennis Moore just posted this practical list of suggestions on the Enterprise Irregulars blog:

  • Sit on the aisle in the general sessions – you may get in Marc @Benioff’s keynote!
  • Bring your own backpack so you don’t get your bag mixed up with 50K+ others.
  • Bring an extension cord with multiple outlets (and an appropriate adapter for your nation).
  • Plan an extra five minutes for walking. Better make that ten. Or fifteen.
  • If you’re driving in, carpool. You’ll have interesting things to talk about when stuck in traffic.
  • You can watch most of the keynotes on monitors throughout Moscone, in comfort and while discussing with colleagues.
  • Bring a couple of Granola bars (or your favorite alternative) for when you get stuck without a chance to get a meal.
  • Comfortable shoes. Loose-fitting and dark-colored pants (for sitting on floor). Layers.
  • Don’t try to follow #Dreamforce or #DF12 on Twitter. Your head might explode from the volume. Follow @mkrigsman and @rwang0 instead.

On the last point, I think Mark and Ray are great and do agree with following them (and a few others). That said, I think it’s worth checking in on the #DF12 feed periodically to get the pulse of  what’s happening at the event and get  real-time updates on keynotes and individual sessions.

I posted some resources on the Informatica Perspectives blog on what promises to be “the cloud computing event of the year” and have seen some great posts on the same topic since (see below). Salesforce has also been posting quite a few promotional videos. They’re clearly looking to set new attendance records for the conferences 10th anniversary.

Cloud Integration for the Social Enterprise

Yesterday I moderated an Informatica Cloud webinar with CloudTrigger, “a leader in cloud professional services and applications that accelerate customer success by maximizing return on investment.” There were some great points made about the importance of data integration and data quality to cloud application adoption and to becoming what salesforce.com calls the Social Enterprise.  Here’s the recording:

 

A Not So Anti-Social Enterprise IT Message

I attended Cloudforce San Francisco last week and was quite impressed with how the Social Enterprise message has been refined and strengthened since Dreamforce. As always at a Salesforce event, top customers were in the spotlight, telling their stories about the business impact of CRM applications and the Force.com cloud platform. What was different at this Cloudforce was the representation from senior levels of IT on the main stage and the focus on the importance of cloud integration to Social Enterprise success.

Check a couple of these headlines and quotes:

Salesforce.com Makes Friends With CIOs

“Benioff is sounding uncharacteristically cautious as he lays out his expansion plans because the enterprise door, formerly shut, is opening to Salesforce’s SaaS approach. And instead of the sales staff, now it’s the IT leaders often who are the ones opening it.”

A Barb-less Benioff? Salesforce.com Grows Up

“Rather than blasting Oracle (ORCL) as a ‘false cloud’ provider or taking swipes at SAP as a dinosaur, CEO Marc Benioff extended olive branches to those rivals. In his keynote, he talked about ‘coexisting’ with those companies, stressing the need for ‘deep integration’ between salesforce.com’s products and the widely deployed software.” 

Here’s the @benioff’s Cloudforce keynote:

 

Welcome to the Hypernet

Check out this panel discussion. It’s called Revolutions in Progress: The Case for Optimism
http://cdn.livestream.com/embed/techonomy?layout=4&clip=pla_c2a3f8fd-b51c-41a1-9029-af744ae6dd20&height=340&width=560&autoplay=false

techonomy on livestream.com. Broadcast Live Free

SAP, meet Force.com #socialenterprise

Image representing Force.com as depicted in Cr...

Image via CrunchBase

Last week salesforce.com launched a new campaign targeted at SAP customers: “Unlock your back office and become a social enterprise.” The message is clear – build a layer of agility around your legacy ERP system and immediately increase the business value of your existing investment.

SAP, meet Force.com…

How is this possible, you ask?

“By unlocking and extending the data trapped in your SAP ERP deployment with mobile and social apps built on Force.com.”

The campaign clearly highlights the benefits of establishing the right cloud integration strategy early. It also highlights specific cloud application integration and data management partners, which is nice to see.

Here’s a presentation outlining some of the considerations, best practices as well as an Informatica Cloud demonstration of SAP and Salesforce integration. I’ll also be hosting a webinar this week that will focus on Oracle EBS integration with salesforce.com. Clearly cloud integration is in the spotlight.

Dreamforce Video on Hybrid IT: The Importance of Integration to Salesforce Success

Here’s the video on the Salesforce.com YouTube Channel: Hybrid IT – The Importance of Integration to Salesforce CRM and Force.com success. You can also view the slides on Slideshare as well as review some of the cloud integration highlights from the conference here.

Marc Benioff and Eric Schmidt Dreamforce Keynote

Image representing Salesforce as depicted in C...

Image via CrunchBase

There are a lot of great post-Dreamforce write-ups coming out this week as we all deal with a little withdrawl from a fantastic event. Here are a few of the best I’ve seen so far:

…my highlights include the Informatica Cloudy Awards reception – a topic I’ll write about tomorrow on the Informatica Perspectives blog, Metallica (although, I do believe holding up iPads to record concert footage is going a bit far), catching up with and networking with so many great cloud / Salesforce gurus, the #DF11 tweet stream, the number of times @benioff said “Amazing”, and Eric Schmidt (a session I have to admit that I missed, but took the time to watch on YouTube.)
I’ve embedded the Schmidt video below, as I feel it contains great wisdom and insight on a wide ranging set of topics from an industry legend. It’s definitely worth watching.
Thanks to Salesforce for a fantastic event. You know how to put on a great show!

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