Posts Tagged 'SFA'

The Benefits of a Single Customer View

social crm dissertation wordle

social crm dissertation wordle (Photo credit: Sean MacEntee)

The promise of a single customer view is nothing new to CRM. But is there a comprehensive list of the benefits that such a promise might be able to deliver? Today on the Informatica Perspectives blog, Dina Elsokari took a crack at not 10, but 12 benefits.  It’s also notable that she talked about single customer view benefits without once mentioning cloud master data management or any associated technology for that matter. Well done!

Here’s her list:

  1. Increase upsell and cross sell opportunities
  2. Identify your most valuable customers
  3. Higher customer retention
  4. More targeted product development
  5. Clearer targets for your marketing initiatives
  6. Increased ROI on marketing campaigns
  7. Credible forecasts
  8. Respected reporting
  9. Supporting data for a possible merger or acquisition
  10. A sales culture, not a data gathering and cleansing culture
  11. An increased adoption of Salesforce
  12. Controlled risk

Be sure to check out the entire post and provide your feedback here.

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Tapping Into the Value of Your Cloud Application Data

Whether your a sales operations manager, analyst, CRM administrator or information architect, integrating cloud application data with other sources for reporting and analysis across systems has become a critical business requirement. The challenge with traditional data integration approaches is the frequency of change to the cloud application data model. How many new custom fields or objects did you add to Salesforce today? What was IT’s role in the change management process? How long were you willing to wait for your data integration scripts to be updated?

As one Salesforce customer put it in this AppExchange review:

“With a product like Salesforce.com, which gives you so much power to do quick database configuration changes, you need a product like Informatica Cloud to give you that same agility on the data integration side. What good is being able to add a new field in to Salesforce.com in just minutes if it takes months to get the data you want in to that field? For us, Informatica Cloud has all but eliminated that problem.”

Even Informatica’s own IT organization recognized the value of a cloud-based data replication service. According to Peter Vanderhaak,

“Once we realized how robust and easy to use Informatica Cloud could be, the following day we had a replication job moving data into a test data warehouse target – capturing incremental data changes and easily adaptable against an ever changing Salesforce data model. This would have taken weeks of development effort in a constantly changing SFA environment in the middle of a project that was still determining what fields and objects to create. Additionally, the ongoing maintenance would have caused major headaches and increased run-rate costs.

Well today I noticed this 5-star AppExchange review and I thought it was worth sharing:

Isn’t time you looked to see if cloud data replication might help you better tap into the value of your data?

Gartner on the 3 Primary Drivers for SaaS

I enjoyed this video from Gartner analyst Robert Desisto on the 3 Primary Reasons Companies Look at SaaS.


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