Posts Tagged 'salesforce CRM'

Congratulations to the destinationCRM 2011 CRM Market Leaders

destinationCRMInterested in the evolving CRM market? Planning on attending Dreamforce this month?

If you answered yes to either question, you’re going to want to take the time to read the 10th Annual CRM Market Leader award summary over on destinationCRM.

Here’s a summary of this year’s winners by category:

  • Enterprise CRM Suite:
  • Midmarket CRM Suite:
  • Small Business CRM Suite:
  • Sales Force Automation:
  • Incentive Management: Xactly
  • Marketing Solutions: Marketo
  • Business Intelligence: IBM (Cognos)
  • Data Quality: Informatica
  • Open Source CRM: Sugar CRM
  • Consultancies: Innoveer

The magazine also announced their CRM Influential Leaders. They are:

  • Marc Benioff, chairman and CEO – A Ubiquitous Presence
  • Larry Ellison, Oracle CEO – The Deal Maker
  • Esteban Kolsky, Thinkjar Founder and Principal – An Analyst’s Analyst
  • Andrew Mason, Groupon Founder and CEO – A Group Leader
  • Clara Shih, Hearsay Social Founder and CEO – The Social Butterfly
  • Jeff Weiner, LinkedIn President and CEO – A Public Statement

Congratulations to this year’s winners! They are both impressive lists.  See you at Dreamforce!


Cloud Integration Benefits Highlighted

Earlier in the week I shared some examples of Cloud Integration Customer Success. Today Jeff Kelly wrote about the experiences of Rob Adams, CIO at Bay and Bay Transportation, with Informatica Cloud Services for data integration. Some of his quotes:

  • “It was so easy for us to get up and running at a very reasonable cost with no real risk on our side.”
  • “The ramp-up and configuration was so easy. I didn’t have to write [any code]. Informatica took care of everything.”
  • We don’t even have a development environment here. We’ve got canned packages. We had to look outside for sort of a quick win that could get us up and going quickly.”
  • “This is fantastic for us, thinking we’re going to grow pretty fast. We don’t have to worry about requisitioning servers and all the infrastructure testing that you need to put in place. That’s just part of the offering from Informatica.”

But the article also highlighted potential negatives of the cloud model when it comes to data integration. You can read the full article here and learn more about Informatica Cloud Services here. Product and Price Book Master Synchronization

Moving product and pricing master data into Salesforce CRM and the platform? This is a very common use case for data integration as a service. Check out these two videos to see how it’s done with the Informatica Cloud.

Part I:

Part II:

For more information visit

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