Posts Tagged 'Informatica'



#DF12 Presentation: Power the Connected Enterprise with Cloud MDM and Integration

The video of 3 great enterprise customers sharing their Salesforce integration and master data management stories at Dreamforce 2012 is now posted. You can read a blog post on two of the companies that presented so far:

And here’s the video (slides are here):

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Cloud Connect 2012 Conference Highlights

The day before Dreamforce 2012, Informatica hosted the first annual Cloud Connect Conference.  The event kicked off with a keynote outlining the company’s cloud integration vision, a deep-dive roadmap session with product management, a customer and partner panel, hands-on labs with the cloud integration gurus, and the 2012 Cloudy Awards ceremony.  Here is a video highlight reel from the event:

Stuck in the Post Dreamforce Cloud #DF12

Have you recovered from Dreamforce 2012? Next week I’ll be at Oracle Open World talking about cloud integration and to be honest, I’d much rather write about the Marc Benioff show than register for Larry’s World at this point. (Although, I do wonder if we’ll see the 2nd tweet from Mr. Ellison and what his position will be on all things cloud this year. Remember the @Benioff  boot out last time around? Some classic tweets.

I guess like a lot of people you could say I’m stuck in the PDC (Post Dreamforce Cloud) at this point. I’ve been spending time in the Dreamforce Chatter org reviewing sessions, watching YouTube videos and reading a plethora of blogger opinion about the conference (see links below).  Sound familiar?

To bring back some of the #DF12 energy, today I hosted a webinar focused on some of the Dreamforce data management highlights. The presentation congratulated the 2012 Informatica Cloudy Award winners and featured live demonstrations of two of the hottest topics at the Informatica booth:

You can download the slides and watch the recording here:

Denis Pombriant wrote one of the best summaries of Dreamforce I’ve seen so far here.  I also enjoyed his interview with Brent Leary from CRM Essentials.

Salesforce Customers are Asking for Big Data Management #DF12

Two things stuck out for me at Dreamforce 2012:

  1. What an amazing ecosystem Salesforce has built. The Cloud expo was packed with high-quality booths and there were over 3000 people at the partner keynote! Congratulations to the partner success team and kudos on the newly designed Appexchange.
  2. How important cloud integration / enterprise connectivity has become to Salesforce customers, partners and prospects. These two slides from that same partner keynote say it all:

When it comes to the back-office, Big Data Management apps top the list of Salesforce customer requirements. Oh, and by the way, all new cloud applications must connect across the business.

Today two post-Dreamforce 2012 articles caught my attention that address the need for cloud integration head on. In his post – Plumbing the Salesforce Clouds is Your Business, Mark Smith from Ventana Research notes:

“The challenges your organization faces with data are getting larger, and the financial benefits of data in the cloud, such as reduced TCO and reduced implementation fees, are substantive. Too much time and too many resources are wasted in manual approaches where data is transitioned inconsistently and incorrectly. Automation helps organizations rationalize their overall information management efforts.”

Joshua Greenbaum at Enterprise Applications Consulting has this to say his his article, Salesforce.com, Enterprise Platforms, and the End of the End of Software:

“And the tools are there, or on the way. Hence the refrigerator pitch, though it was interestingly devoid of details on just how easy it will be to build an integration framework that could tie together a Pandora-like pure cloud environment or a more common hybrid cloud/on-premise environment. But heck, that’s really hard. It took SAP years to get NetWeaver out of slideware mode and into simple and easy to implement mode, despite all their efforts. So I don’t expect Saleforce.com to settle this issue in just one Dreamforce. It will take a while, no doubt.”

I’ll write about the Informatica Cloud integration and MDM session later this week on the Perspective blog. In the meantime, I’ve embedded the slides below so you can see for yourself how three enterprise organizations have taken advantage of data integration, data quality and master data management technology to drive overall Salesforce adoption and success. It’s Big Cloud Data Management in action!

Cloud Master Data Management from Informatica

I’ve written about the topic of cloud-based master data management (MDM) in the past:

  1. 2012 Cloud Data Integration Trends
  2. What do Salesforce.com Customers Care About?

This week Informatica announced the availability of a new Cloud MDM solution for salesforce.com customers. Here are a couple of perspectives on the news:

  1. Will Salesforce be the Catalyst to Propel MDM to the Cloud?
  2. Mind the Gap: How Sales Operations Can Overcome Five Customer Information Gaps in Salesforce

If you’re new to the topic of MDM and want to learn why a cloud-based solution built natively on force.com is so relevant to salesforce.com customers, be sure to check out this video:

Aggregating Salesforce Data with a Cloud Integration Template

Recently Informatica announced the availability of Cloud Integration Templates with the Summer 2012 release. I sat down with the lead product manager for this area of the product line and published the interview on the Informatica Perspectives blog. He described Cloud Integration Templates this way:

“In the world of mash-ups you have charts, components you bring into your framework. You size them and set certain attributes and it works. If you think of integration processes this way and define a Salesforce CRM to Netsuite integration as a Template for example, you should be able to just drop it in and it works (assuming the cloud connectivity is supported). Mash-up builders make it easy to build apps rapidly. What Cloud Integration Templates do is allow you to abstract integration processes so the developers can work with only what they need.”

I wanted to post an example of a Cloud Integration Template that has already become quite popular on the Informatica Marketplace – The Salesforce Aggregator Template.  From the Marketplace description:

The Salesforce Aggregator Template allows you to aggregate data using aggregation functions such as SUM, MIN, and MAX on any desired dataset. As a result, you can build summaries of a dataset from various field-level details. You can also perform mathematical and/or transactional operations between different source fields and place the result in a target.”

Here’s a video of the Cloud Integration Template in action. They are available to anyone taking a 30 day Informatica Cloud trial and in the Basic, Standard and Enterprise editions.

Big Data and Cloud Analytics Discussion

I sat down with my friend Patrick Morrissey this week to discuss the business intelligence market, Big Data and all things cloud. Pat runs marketing for a hot new company called Tidemark. This was a follow up to a discussion published on the Sandhill.com site: Enterprise Performance Management in the Cloud on an iPad.

Here are the questions he asked. You can read my answers here: Five for Friday – Darren Cunningham of Informatica Cloud.

  1. Analytics and business intelligence are top of mind for organizations today and Gartner says that BI is the #1 CIO priority in 2012.  Why is this such a hot button issue?
  2. If analytics are so critical to business success, why do so many projects fail?
  3. There is a lot of talk about “Big Data” in the press, blogs and industry events. How do you think about Big Data?
  4. Many larger organizations are now moving to “Cloud First” as their enterprise IT and application strategy.  How does cloud change the game?

Definitely some great questions – how did I do? Want to take a stab at answering them? What’s your POV?


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