Archive for the 'AppExchange' Category

Salesforce Customers are Asking for Big Data Management #DF12

Two things stuck out for me at Dreamforce 2012:

  1. What an amazing ecosystem Salesforce has built. The Cloud expo was packed with high-quality booths and there were over 3000 people at the partner keynote! Congratulations to the partner success team and kudos on the newly designed Appexchange.
  2. How important cloud integration / enterprise connectivity has become to Salesforce customers, partners and prospects. These two slides from that same partner keynote say it all:

When it comes to the back-office, Big Data Management apps top the list of Salesforce customer requirements. Oh, and by the way, all new cloud applications must connect across the business.

Today two post-Dreamforce 2012 articles caught my attention that address the need for cloud integration head on. In his post – Plumbing the Salesforce Clouds is Your Business, Mark Smith from Ventana Research notes:

“The challenges your organization faces with data are getting larger, and the financial benefits of data in the cloud, such as reduced TCO and reduced implementation fees, are substantive. Too much time and too many resources are wasted in manual approaches where data is transitioned inconsistently and incorrectly. Automation helps organizations rationalize their overall information management efforts.”

Joshua Greenbaum at Enterprise Applications Consulting has this to say his his article,, Enterprise Platforms, and the End of the End of Software:

“And the tools are there, or on the way. Hence the refrigerator pitch, though it was interestingly devoid of details on just how easy it will be to build an integration framework that could tie together a Pandora-like pure cloud environment or a more common hybrid cloud/on-premise environment. But heck, that’s really hard. It took SAP years to get NetWeaver out of slideware mode and into simple and easy to implement mode, despite all their efforts. So I don’t expect to settle this issue in just one Dreamforce. It will take a while, no doubt.”

I’ll write about the Informatica Cloud integration and MDM session later this week on the Perspective blog. In the meantime, I’ve embedded the slides below so you can see for yourself how three enterprise organizations have taken advantage of data integration, data quality and master data management technology to drive overall Salesforce adoption and success. It’s Big Cloud Data Management in action!


Cloud Master Data Management from Informatica

I’ve written about the topic of cloud-based master data management (MDM) in the past:

  1. 2012 Cloud Data Integration Trends
  2. What do Customers Care About?

This week Informatica announced the availability of a new Cloud MDM solution for customers. Here are a couple of perspectives on the news:

  1. Will Salesforce be the Catalyst to Propel MDM to the Cloud?
  2. Mind the Gap: How Sales Operations Can Overcome Five Customer Information Gaps in Salesforce

If you’re new to the topic of MDM and want to learn why a cloud-based solution built natively on is so relevant to customers, be sure to check out this video:

Building Integration Into Your Cloud Apps and Platforms

Last week I hosted an Informatica Cloud webinar that featured speakers from and Xactly that focused on building next generation cloud applications and platforms. I’m trying really hard not to use the term “SMAC Stack,”  but it is truly all about ensuring your solutions are built for Social, Mobile, Analytics, Cloud…not to mention Big Data. I’ll post the recording later this week – there was a good discussion about the importance of multitenancy, which as the comments from this post indicate continues to be a hot topic of debate. Are you considering the building blocks of Social Enterprise apps? Are you building interoperability and integration into your strategy from the outset?

Informatica Cloud Integration Customer Success

Not too long ago I posted an interview on the Informatica Perspectives blog with Bryan Plaster, who runs the company’s customer success team for cloud integration. The results of the program are reflected in the number of positive reviews Informatica Cloud has received on the Salesforce AppExchange as well as the continued cloud data integration growth that is reflected on the trust site –

Here is a YouTube Playlist of some of the customer videos on the Informatica Cloud YouTube Channel. You can also check out more videos on the Informatica Cloud video channel, which includes many customer anecdotes from different presentations as well as online training.

Informatica Cloud logo

Related articles

Congratulations to the 2011 #AppExchange Customer Choice Winners

Best of Appexchange 2011 awards

Based on quantity and quality of customer reviews, here are the 11 award-winning AppExchange apps for 2011:

  • Best ChatterExchange:  Marketo Sales Insight
  • Best Contract Management App:  Adobe® EchoSign: Global Electronic Signature Service
  • Best Dashboard or Reporting App:  Real Estate Software, REthink Real Estate CRM
  • Best Data Cleansing App:  CountryComplete Free v2
  • Best Data Integration App:  Informatica Cloud
  • Best Human Resources and Recruiting App:  Jobscience Recruiting 
  • Best Marketing Automation App:  Marketo Marketing Automation, Email Marketing & Lead Management
  • Best Mass Email App:  iContact for Salesforce – Email Marketing
  • Best Productivity Tool App:  Box for Salesforce
  • Best Quoting App:  BigMachines
  • Best Surveys App:  Clicktools Surveys and Scripts

Congratulations to all of the winners. You can learn more about each of the winning apps here.

Cloud Integration Do’s and Don’ts

I moderated a webinar today with a Director of IT who is truly cloud first.  The topic was cloud data integration and the impact the right strategy can have on your and overall SaaS application implementation success. The discussion also featured implementation guidance from one the top systems integrator partners of both Informatica Cloud and Salesforce – Silverline. Gireesh Sonnad, a partner at the firm, outlined what he sees as the Top Cloud Integration Do’s and Don’ts.

Cloud Integration Do’s:

  1. Build well rounded, cross-functional implementation core team
  2. Pay special attention to understanding your complete process and data workflow
  3. Make sure to compare your legacy application accessibility to the integration platform capabilities
  4. Take advantage of  SaaS application (in this case Salesforce CRM) and Informatica Cloud native functionality (External IDs, Upserts, Error Logging, etc.)
  5. Document what you build (You will need to refer to it often)
Cloud Integration Don’ts:
  1. DON’T underestimate value of integration to overall SaaS adoption (Workflows are cross platform in real life, your systems should be also!)
  2. DON’T ignore the value of detailed use cases and end-to-end testing with the entire team
  3. DON’T try this without a full sandbox!
  4. DON’T Worry, it WILL all work out in the end
Here’s the recording. Do you agree/disagree with this list? What else would you add?

Salesforce Integration @Dreamforce #DF11 Webinar

The Informatica Cloud team hosted a webinar after Dreamforce 2011 to review the topic of cloud integration and share some of the insights from event. We also jumped into a comprehensive demonstration of Salesforce data integration in action. Here’s the recording:

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