Integration Innovation – Why Legacy ETL and EAI Vendors are Struggling

I wrote a post on the SnapLogic blog this week about the wave of innovation that is happening in the data and application integration market and introduced two new data management acronyms (like we need more, I know) – OETL and OEAI:

  • Old Extract, Transform, Load
  • Old Enterprise Application Integration

There’s no shortage articles (and books) on disruptive innovation and why it’s so hard for on-premises software vendors to transition to the new era of social, mobile, analytics and big data, and the internet of things (SMACT). Here are 10 reasons (some unique and some applicable to all mature technology vendors) why legacy data integration and middleware vendors are struggling to re-invent themselves:

  • Cannibalization of the Core On-Premises Business
  • Heritage Matters in the Cloud
  • EAI without the ESB
  • Beyond ETL
  • Point to Point Misses the Point
  • Franken-tegration
  • Big Data Integration is not Core…or Cloud
  • An On-Ramp to On-Prem
  • Focus and DNA

You can read the entire post here. Let me know if you agree / disagree – I clearly have somewhat of a bias.

Here’s a powerpoint I worked on in 2007 that continues to be appropriate today.

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1 Response to “Integration Innovation – Why Legacy ETL and EAI Vendors are Struggling”


  1. 1 dcunni 2014/08/27 at 3:50 pm

    Good podcast discussion between Ben and Marc at a16z on the topic of disruptive innovation (and much more):

    http://a16z.com/2014/08/26/a16z-podcast-ben-and-marc-explain-practically-everything-part-2/


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