I recently shared a few digital marketing resources on the SnapLogic blog and noted the widespread challenge marketers face in 2014 by being data rich and insight poor.
If you’re serious about becoming a more analytical marketer, but intimidated by all of the big data noise, you might want to heed the advice of data visualization guru Stephen Few in his post, Big Data, Big Deal:
“Our current fascination with big data has us looking for better steroids to increase our brawn rather than better skills to develop our brains. In the world of analytics, brawn will only get us so far; it is better thinking that will open the door to greater insight.”
Not surprisingly (albeit somewhat ironic), when it comes to visually presenting data, there is no shortage of digital marketing infographics. Here are a few that do a nice job of illustrating the data challenges and opportunities digital marketers face in 2014.