Digital Marketing in the Spotlight

I recently shared a few digital marketing resources on the SnapLogic blog and noted the widespread challenge marketers face in 2014 by being data rich and insight poor.

If you’re serious about becoming a more analytical marketer, but intimidated by all of the big data noise, you might want to heed the advice of data visualization guru Stephen Few in his post, Big Data, Big Deal:

“Our current fascination with big data has us looking for better steroids to increase our brawn rather than better skills to develop our brains. In the world of analytics, brawn will only get us so far; it is better thinking that will open the door to greater insight.”

Not surprisingly (albeit somewhat ironic), when it comes to visually presenting data, there is no shortage of digital marketing infographics. Here are a few that do a nice job of illustrating the data challenges and opportunities digital marketers face in 2014.

Infographic: Marketers Struggle to Make the (Data-Driven) Grade



Data-Rich and Insight-Poor [Infographic]



Most desired digital marketing skills of 2014 revealed




0 Responses to “Digital Marketing in the Spotlight”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 7,151 other followers

Follow Me on Twitter


Sheffield View

Trying to keep up with Big Data Vendor Landscape

A Passion for Research

Focusing on CRM, cloud computing, ERP and enterprise software

SnapLogic Blog

Accelerate Your Integration. Accelerate Your Business.

Learning by Shipping

products, development, management...

Laurie McCabe's Blog

Perspectives on the SMB Technology Market

SaaStr 2018

Getting From $0 to $100m ARR Faster. With Less Stress. And More Success.

Andreessen Horowitz

Software Is Eating the World

%d bloggers like this: