Ken Rudin Talks Big Data and Big Business Impact @ #strataconf

Image representing Ken Rudin as depicted in Cr...

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Ken Rudin runs the analytics team at Facebook. Today at Strata and Hadoop World he delivered a fantastic presentation on Big Data and how Facebook approaches analytics.  Instead of adding another V to the Big Data pile, he instead focused on the most important I in BI – Impact. I had the pleasure of working with Ken Rudin for 2.5 years at an early-stage cloud analytics company called LucidEra, where he pioneered something called, “The Pipeline Healthcheck.” Some of the messages he conveyed at #strataconf are ones he’s held for a long time:

  • Analytics is not just about getting the answers, it’s about knowing what questions to ask.
  • It’s not about insight, it’s about impact.

You can watch his presentation below. It’s clear, concise and will have an impact – particularly if you’re a business analyst or planning to become one. I agree with this post from BI guru, Cindi Howson:

“If I were to ask a biz sponsor or BI team to watch 1 keynote, it would be Ken Rudin, Facebook.”

Well done Ken!

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1 Response to “Ken Rudin Talks Big Data and Big Business Impact @ #strataconf”



  1. 1 Top 10 Business Intelligence Trends in 2014 from Tableau | In(tegrate) the Clouds Trackback on 2013/12/11 at 11:40 pm

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