Zuora #Subscribed13: Change or Comfortably Numb?

Yesterday I attended the Zuora Subscribed conference. The theme of the day was the “unstoppable” subscription economy. The company also announced a Subscription Manifesto. I’ll post a more detailed overview on the SnapLogic blog next week (we were a sponsor). Today I was driving back from meeting with a CIO at a company in the midst of transitioning from an old-world, hand-coded data integration approach to a modern, truly elastic cloud integration platform.  Two songs came on the radio that really summarized my thoughts on the conference and shift that’s taking place in enterprise software.  (Thank you 107.7 The Bone!)

The first was Unchained by Van Halen:  “Change, ain’t nothin’ stays the same.”

Some of the words I heard over and over at the Zuora conference were:

  • Adoption
  • Agile
  • APIs
  • Connected
  • Configurable
  • Community
  • Customer Success
  • Innovation
  • Flexibility
  • Pay as you go
  • Open

Then, right after rocking out to some classic Van Halen, Comfortably Numb by Pink Floyd came on the radio. It reminded me of the boiling frog metaphor. This is what it feels like when you’re at a perpetual license software company that hasn’t done what Adobe did recently and fully embraced the subscription economy. “There is no pain you are receding. A distant smoke [cloud?] on the  horizon.”

Some of the words that come to mind when I think about the old world:

  • Perpetual
  • Maintenance fees
  • Upgrades
  • Upfront payment

The subscription economy is here – congratulations to Zuora on a great conference!  Next stop – Dreamforce 2013!

And because it’s Friday, here are the two videos. Both happen to be great songs (in my opinion); just very different messages…

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2 Responses to “Zuora #Subscribed13: Change or Comfortably Numb?”


  1. 1 Jay Terrill 2013/09/21 at 5:00 am

    Great examples of old (current in too many cases) and the way forward Darren. We face this challenge at Esri with Location Analytics as a cloud-based solution. BI clients have traditionally purchased perpetual-based licenses.


  1. 1 The Nuts and Bolts of Being SaaSy | In(tegrate) the Clouds Trackback on 2013/09/26 at 10:00 pm

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