More 2013 Technology Predictions

I posted a few cloud data management predictions on the Informatica Perspectives blog this week:

  1. Master Data Management will catch fire in the cloud
  2. Cloud deployment options will extend the universal reach of MDM
  3. Integration will help broaden PaaS adoption
  4. “Governed self-service” will become the Hybrid IT mantra
  5. Integration will surpass security as the primary barrier to cloud adoption in the enterprise

For the first time in a few years I didn’t mention anything about cloud-based analytics / business intelligence. In fact, I didn’t mention much about Social, Mobile, Analytics or Big Data. Seems like there’s not much more to say, beyond pointing to Mary Meekers technology forecast.

I must admit that I didn’t see this week’s Oracle acquisition of Eloqua coming. I thought Marketo would be a more likely target. In fact, that was the rumor circulating back at Dreamforce 2012. IDC predicts more aggressive spending on SaaS acquisitions by traditional enterprise software vendors in 2013. Here are the IDC Predictions: Competing on the 3rd Platform:

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