I did a quick comparison on Google Insights on a few keywords I track and thought I’d share the results. A few observations:
- “Salesforce Integration” was first out of the gate in May 2006. This is roughly when AppExchange was first launched.
- “SaaS Integration” entered into the vernacular in 2008. About the same time the term “on-demand” died I suspect. SaaS integration hasn’t done so well as a term, however. I put in SaaS application integration and it only made matters worse. This was a bit of a surprise I must admit.
- “Cloud Integration” made a dent in October 2008 and has been on a steady climb ever since.
Google Trends has similar results. But when you go to Dice.com it’s a bit of a different story. There are:
- 246 “Salesforce Integration” jobs
- 387 “SaaS Integration” jobs
- 1102 “Cloud Integration” jobs
But back to the keywords. I put in the terms “Data Integration” and “Application Integration“ to compare and they’re an order of magnitude greater than all three, albeit with a much longer history. Of note, however, is that the trend line for both of these more mature terms was on the decline for a few years but now seems to have leveled off somewhat.