Were the Chatter Ads Good for Salesforce.com?

Image representing Salesforce Chatter as depic...

Image via CrunchBase

I started this discussion on Quora: Were the Chatter Ads Good for Salesforce.com? If nothing else, people are talking about it on Monday morning. While I have to admit, I watched the Super Bowl with my family this year and my Dad, visiting from Toronto and not exactly a tech maven, asked me about two ads:

  • “What’s Chatter?”
  • “What’s Go Daddy?”

Admittedly, he’s also not a huge Black Eyed Peas fan, so the entire half-time fell a bit flat at my house. That said, the ads were short and fast and even the Republican vs. Democrat imagery of the second commercial was lost on someone with whom I just spent the weekend debating.

I’m now interested in two things:

  1. How the impact of the marketing spend will ultimately be measured: Will there be mass registrations on http://www.Chatter.com this week? Will consumers drag Chatter into the Enterprise? What will the Chatter pull-through be for Salesforce CRM and Force.com?
  2. How will Quora be used for intelligent dialog and not simply a forum for Salesforce haters?

Full disclosure: We use Chatter on the Informatica Cloud team and love it. You can read the case study here.

Quora discussion. If you missed the ads, I’ve posted them below.


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