Tapping Into the Value of Your Cloud Application Data

Whether your a sales operations manager, analyst, CRM administrator or information architect, integrating cloud application data with other sources for reporting and analysis across systems has become a critical business requirement. The challenge with traditional data integration approaches is the frequency of change to the cloud application data model. How many new custom fields or objects did you add to Salesforce today? What was IT’s role in the change management process? How long were you willing to wait for your data integration scripts to be updated?

As one Salesforce customer put it in this AppExchange review:

“With a product like Salesforce.com, which gives you so much power to do quick database configuration changes, you need a product like Informatica Cloud to give you that same agility on the data integration side. What good is being able to add a new field in to Salesforce.com in just minutes if it takes months to get the data you want in to that field? For us, Informatica Cloud has all but eliminated that problem.”

Even Informatica’s own IT organization recognized the value of a cloud-based data replication service. According to Peter Vanderhaak,

“Once we realized how robust and easy to use Informatica Cloud could be, the following day we had a replication job moving data into a test data warehouse target – capturing incremental data changes and easily adaptable against an ever changing Salesforce data model. This would have taken weeks of development effort in a constantly changing SFA environment in the middle of a project that was still determining what fields and objects to create. Additionally, the ongoing maintenance would have caused major headaches and increased run-rate costs.

Well today I noticed this 5-star AppExchange review and I thought it was worth sharing:

Isn’t time you looked to see if cloud data replication might help you better tap into the value of your data?

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