It’s not specifically a cloud integration topic, but I did a few interviews at Dreamforce 2010 on the topic of overall marketing effectiveness and thought I’d post them here.
- Overview of how the Informatica Cloud team uses Salesforce Content to improve sales and marketing alignment.
- Interview with Jon Miller from Marketo about industry trends and the role of cloud marketing. (see below)
Please let me know if you have any feedback on these topics.
- Dreamforce 2010: Excitement, Kool-Aid, iPad (customerthink.com)
- Salesforce.com vs. Marketing Automation (demandmetric.com)
- Transforming Sales and Marketing Operations to Revolutionize Revenue Performance (customerthink.com)