Improving Sales Effectiveness with Cloud Marketing

It’s not specifically a cloud integration topic, but I did a few interviews at Dreamforce 2010 on the topic of overall marketing effectiveness and thought I’d post them here.

  1. Overview of how the Informatica Cloud team uses Salesforce Content to improve sales and marketing alignment.
  2. Interview with Jon Miller from Marketo about industry trends and the role of cloud marketing. (see below)


Please let me know if you have any feedback on these topics.

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