Informatica‘s Chris Boorman posted his thoughts on the “ability to pull in data from the world of social media to understand more about our customers and prospects.” His blog post, Embracing Social Data Within The Enterprise, focuses on both cloud data integration and Master Data Management and provides examples of organizations that have blurred the lines between social and business data. His conclusion:
“From a data integration perspective this opens up a whole new world as companies look to gain competitive advantage and look to use this new world of data in previously un-thought of ways!”
Check out the blog post here and this video of Chris speaking about the role of social data in the enterprise:
…and here’s a demo of pretty cool cloud integration use case showing the ability to pull Twitter data into Salesforce CRM.