Data as a Service: D&B360 and Informatica Cloud

Have you heard about D&B360? If you’re going to Dreamforce next week, you most certainly will. It’s Data-as a Service (DaaS). According to today’s press release with Informatica, “DaaS is changing how businesses access and use information by providing on-demand access to the essential insights business end-users need to do their jobs, reducing data quality challenges and improving productivity.”

The announcement continues:

“D&B360 allows enterprise software providers to easily embed D&B data and other essential business knowledge directly into their applications. D&B360 is designed to quickly integrate with business software solutions that use commercial company or professional contact data, such as customer relationship management (CRM), sales force automation, business intelligence (BI), master data management (MDM) and marketing automation.”

So what does this have to do with cloud integration? According Ron Papas, general manager, Informatica Cloud: “We see data-as-a-service as an opportunity for cloud-based data integration because organizations today must be able to trust the data at their fingertips in order to satisfy their customers and grow their business.”

The announcement goes on to explain that:

“Informatica Cloud is the enabling, back-end integration platform for D&B360, providing critical data integration, data synchronization and data quality as an on-demand service. Through the integration and synchronization capabilities provided by Informatica, users can benefit from automatically updated insight from D&B’s database, including the world’s largest collection of businesses and family tree structures.”

As I mentioned, D&B and Informatica will both be exhibiting at the salesforce.com Dreamforce conference next week:  Booths #500 (Informatica) and #525 (D&B), where they will be demonstrating the new D&B360 and Informatica Cloud capabilities.

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