Interesting, albeit not surprising, poll results about which CRM application is the most popular: Oracle OpenWorld CRM Smackdown!
It’s Salesforce.com by a long shot, but are Oracle, Microsoft and SAP gaining? The post goes on to ask: “Does Oracle need to own Salesforce to own on-demand CRM?”
The answer digs into market share, functionality, analyst opinion, and differentiation. Definitely worth the read.
- Oracle vs. Salesforce – CRM of Choice (thetechscoop.net)
- Oracle CEO Throws Gauntlet In Saleforce.com Battle (informationweek.com)
- CRM Reborn: Takeaways from Oracle OpenWorld 2010 (blogs.innoveer.com)