Cloud Data Replication for Better Business Intelligence

salesforce logoI posted an interview on the Informatica Perspectives blog today that highlights the importance of  data replication as a service as part of a Salesforce analytics strategy. A few highlights:

“Once we realized how robust and easy to use Informatica Cloud could be, the following day we had a replication job moving data into a test data warehouse target – capturing incremental data changes and easily adaptable against an ever changing Salesforce data model. This would have taken weeks of development effort in a constantly changing SFA environment in the middle of a project that was still determining what fields and objects to create. Additionally, the ongoing maintenance would have caused major headaches and increased run-rate costs.”

To populate hourly changes we use the data replication service to populate staging tables to populate our enterprise BI solution.”

“With the Informatica Cloud data replication service, new fields and changes to existing objects can occur without there being an impact on our analytics downstream. It allowed us to be able to report on every single piece of data in our sales system in our data warehouse on day one of the salesforce.com implementation.”

You can read the entire interview here.

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1 Response to “Cloud Data Replication for Better Business Intelligence”



  1. 1 In(tegrate) the Cloud 2012 Highlights « In(tegrate) the Clouds Trackback on 2012/12/30 at 8:47 pm

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