The Importance of AppExchange to Salesforce Customer Success

I was digging around the AppExchange today and noticed that there are now “962 Apps and counting.” I suspect we’ll see an announcement soon for app #1000.

In a recent interview with an IT executive about their implementation, the importance of the AppExchange to Salesforce success was put this way:

“A key differentiator for us was the AppExchange. The fact that there is an ecosystem of surrounding applications that can help us deliver immediate ROI was huge. Now, if new functionality is needed, we can go out to the AppExchange and try it before we buy it. We can test it in our sandbox and see how it goes before plugging it into the production environment.  The ability to quickly deploy tools to our sales team that increase productivity has a direct connection to revenue, and it gives us the flexibility to not have to make big investments before we know they will work.”

That’s a solid endorsement! Congratulations to my friends on the AppExchange team.

I also noticed that Informatica’s free Data Loader is the most popular app of all time on the AppExchange, followed by a calendar sync app from Appirio, SalesView from InsideView, VerticalResponse, and a project management app.

popular appexchange app

Sounds like bi-directional cloud data integration is both the on-ramp to the cloud and essential to making cloud applications stick.

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