The Importance of Cloud Application Integration

I’ve been posting a series of interviews with members of an IT team who have recently implemented salesforce.com. Today’s post focused on the importance of cloud application integration. A few highlights include:

On the importance of the AppExchance:

“A key differentiator for us was the AppExchange. The fact that there is an ecosystem of surrounding applications that can help us deliver immediate ROI was huge. Now, if new functionality is needed, we can go out to the AppExchange and try it before we buy it. We can test it in our sandbox and see how it goes before plugging it into the production environment.”

On the challenges of hand-coding data integration:

“Many organizations will tackle this challenge by simply doing some API coding and making database calls manually. Inevitably they get buried under hand-coded interfaces, which leads to maintenance and complexity challenges over time. It also means you have a bunch of code that can’t be leveraged in other areas.”

On Master Data Management:

“By having MDM-maintained hierarchy data in salesforce.com, a sales rep can see related opportunities and leads, what activity is going on in subsidiaries and what opportunities there might be to expand a customer’s usage of the Informatica suite.”

You can read the entire interview here.

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