Hand Coding and Cloud Integration

Recently I wrote about a great IT Business Edge presentation that outlined 10 Business-Building Tips for Strategic Integration. The theory is great, but the reality is that most organizations start out by hand-coding many of their most mission-critical data integration and data quality processes. Today, Informatica’s Girish Pancha talked about the importance of data quality for Indian-based firms. He was also asked, “What is the single biggest pitfall organizations need to avoid when embarking on a data integration project?”

“I think it would have to be hand coding. There are multiple issues with this approach including the amount of time and resources it takes, it’s repetitive and extremely error prone. Sure it might have worked in the past but today hand coding is an outdated practice that has had its run and it’s about time organizations realized that there are other, better ways of doing data integration than this.”

Has hand-coding had it’s run? What about cloud integration requirements? Seems to me like the same movie might be about to repeat itself…


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