Top 10 Mistakes Executives Make When Launching a SaaS Company

Just came across a great two page best practice paper from called, “Top 10 Mistakes Executives Make When Launching a SaaS Company.”

Because, according to Gartner, “66 percent of all independent software vendors (ISVs) will offer some of their applications via the Web as software as a service, either exclusively or as an option,” this paper is definitely worth reading and sharing.

Mistake #1: Running your SaaS operations like a traditional enterprise software company
Mistake #2: Under-investing in lead generation or relying on field sales too early
Mistake #3: Neglecting to build programs to encourage—and track—product usage
Mistake #4: Relying on a “build-it-and-they-will-come” mentality
Mistake #5: Waiting to establish a customer success organization
Mistake #6: Underestimating the power of customer references and “volunteer evangelism”
Mistake #7: Neglecting user communities
Mistake #8: Using traditional methodologies to deliver Web-based applications or services
Mistake #9: Building a technology infrastructure from scratch—or cobbling together third-party solutions
Mistake #10: Getting caught without an API strategy

You can download the paper here. If this is a hot topic at your company, I definitely recommend that you also take a look at this presentation from IDC:

1 Response to “Top 10 Mistakes Executives Make When Launching a SaaS Company”

  1. 1 TonypypOp 2009/11/25 at 10:14 am

    I highly enjoyed reading this post, keep on posting such exciting articles.

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