Top 10 Mistakes Executives Make When Launching a SaaS Company

Just came across a great two page best practice paper from Salesforce.com called, “Top 10 Mistakes Executives Make When Launching a SaaS Company.”

Because, according to Gartner, “66 percent of all independent software vendors (ISVs) will offer some of their applications via the Web as software as a service, either exclusively or as an option,” this paper is definitely worth reading and sharing.

Mistake #1: Running your SaaS operations like a traditional enterprise software company
Mistake #2: Under-investing in lead generation or relying on field sales too early
Mistake #3: Neglecting to build programs to encourage—and track—product usage
Mistake #4: Relying on a “build-it-and-they-will-come” mentality
Mistake #5: Waiting to establish a customer success organization
Mistake #6: Underestimating the power of customer references and “volunteer evangelism”
Mistake #7: Neglecting user communities
Mistake #8: Using traditional methodologies to deliver Web-based applications or services
Mistake #9: Building a technology infrastructure from scratch—or cobbling together third-party solutions
Mistake #10: Getting caught without an API strategy

You can download the paper here. If this is a hot topic at your company, I definitely recommend that you also take a look at this presentation from IDC:

Advertisements

1 Response to “Top 10 Mistakes Executives Make When Launching a SaaS Company”


  1. 1 TonypypOp 2009/11/25 at 10:14 am

    I highly enjoyed reading this post, keep on posting such exciting articles.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 7,147 other followers

Follow Me on Twitter


Sheffield View

Trying to keep up with Big Data Vendor Landscape

A Passion for Research

Focusing on CRM, cloud computing, ERP and enterprise software

SnapLogic Blog

Accelerate Your Integration. Accelerate Your Business.

Learning by Shipping

products, development, management...

Laurie McCabe's Blog

Perspectives on the SMB Technology Market

SaaStr

Getting From $0 to $100m ARR Faster. With Less Stress. And More Success.

Andreessen Horowitz

Software Is Eating the World

%d bloggers like this: