Cloud Integration for Competitive Advantage

I’ m a big fan of the book, Competing on Analytics and have long been a believer in the ability for organizations to leverage business intelligence as a competitive weapon. I first wrote about the book on the Salesforce reporting and dashboard blog back in 2007. This week I read an interesting post from Loraine Lawson on her IT Business Edge blog called, “Companies Using Integration via Cloud for Competitive Advantage.”

But wait, isn’t integration just plumbing? Isn’t integration IT’s problem to solve? How can it drive competitive advantage?

And didn’t you go ahead and fill your line of business boots with SaaS applications because you a) didn’t have IT resources or b) couldn’t wait for IT resources?

Well according to this article:

Open APIs and the integration they support allow companies to form alliances, rather than forcing them to compete alone or engage in messy mergers and acquisitions. Slowly, but surely, companies are using integration as a way to expand their business model and compete in new ways.”

Is it time for integration to move up the priority list and start getting more mindshare and recognition from the business? Could the cloud be the thing that finally makes integration cool?

Imagine that…

Maybe this explains the license plate I saw this week on the 101 in Silicon Valley: INTIGR8T.  Now that’s cool!

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1 Response to “Cloud Integration for Competitive Advantage”



  1. 1 Top In(tegrate) the Cloud Posts of 2009 « In(tegrate) the Clouds Trackback on 2009/12/28 at 11:13 am

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