While I hear that they were giving away Mini Cooper’s at their booth, it doesn’t sound like having Marc Benioff present at Oracle Open World yesterday resulted in the fireworks some had expected. This article, “Salesforce Chief Trades Barbs for Larry’s Love” provides a good overview and makes the following claim to highlight the importance of back-office integration to CRM success:
Half of Salesforce.com transactions are integration transactions with software such as Oracle, Microsoft, and SAP, running in the old world of desktop and server.”
Does this mean we’ll see Larry Ellison at Dreamforce next month? Somehow I doubt it.
Speaking of Salesforce to Oracle integration…