Posts Tagged 'Salesforce integration'

Still Stuggling with SaaS Silos?

Got SaaS? Salesforce? ServiceNow? Workday? Zuora? Amazon Redshift?

What about on-premises apps? SAP? Oracle? Microsoft Dynamics?

Don’t forget social media, big data, identity management, online storage and cloud analytics solutions…

I summarized 5 signs you need to re-think your cloud integration strategy on the SnapLogic blog today. Here’s an overview:

Organizing your Salesforce Orgs

Does this sound familiar? You’re moving from an independent instance (or org) of Salesforce CRM to the consolidated corporate org.  While there will definitely be business benefits in terms of visibility, reporting, customer/prospect communication, support, responsiveness, enablement and general leverage of corporate resources, it still represents a potential loss of autonomy. But it’s the right strategy for your business. Or is it?

Whether you ended up with multiple Salesforce orgs through mergers and acquisitions, separate brands or divisions, or through organic growth: at some point your organization is going to need to determine what is the right approach to multi-org consolidation. Here is an overview of 3 approaches to consider.

Cloud Data Management in the Spotlight

This week I had the pleasure of hosting a webinar featuring two great subject matter experts on the topic of cloud data management in the era of hybrid IT:

Mike West outlined why “hybrid” (or highly interwoven) deployments are the new normal for enterprise IT. He reviewed how the coud is radically changing the role of enterprise IT and why data management must be a part of an overall cloud strategy. He identified 7 trends of the so-called Boundary Free Enterprise and pointed to these 5 best practices:

  1. Commit to (Cloud) Data Management
  2. Manage the Organizational Issues
  3. Partner with a Data Management Provider
  4. Manage Both Control and Access
  5. Approach Data Management as Value Creation

Andrew Bartels shared the story of how he led the transition at his company to “cloud first” and drove Salesforce adoption from a peripheral system to a key driver of business performance and success. Andrew spoke passionately about the need to treat data as an asseet and concluded with the following words of advice:

  • Communication is key
  • Focus on real needs not just philosophy
  • Establish a Data Committee
  • Become a partner & not an obstacle
  • Integration & accessibility is key
  • Be prepared for a long road

I’ve embedded the video below and posted the slides on Slideshare. There’s some great insight here. I hope you find the discussion interesting and useful – I sure did!

Congratulations to the 2012 Best of AppExchange Award Winners

English: salesforce.com Deutsch: salesforce.co...

Every year Salesforce announces the top partners by AppExchange category based on the quantity and quality of reviews. Today they blogged the winners. Congratulations to these partners who continue to demonstrate such a high degree of cloud customer adoption and success.

Sales: There are multiple winners in this category based on functional area.

Overall winner: Adobe EchoSign (They have now won 7 years in a row!  I actually thought the award had only been around for 5 years. Hmmm…. They have an astounding 2040 reviews for their electronic signature application.)

  • Reports and Dashboards: Hoopla Scoreboard by Hoopla Software (we have the big screens running in our office!)
  • Methodologies: Opportunity Management Optimizer by Sales Optimizer
  • Geolocation: Geopointe by Arrowpointe
  • Quotes and Orders: Configurator by Big Machines
  • Compensation: Xactly Incent by Xactly

Customer Service: Clicktools Surveys and Scripts by Clicktools

IT and Administration: Informatica Cloud Integration for Salesforce (Informatica has been recognized 5 years in a row as the top cloud integration solution!)

Marketing: Marketo (Big win over Eloqua in a very competitive category – congrats!)

Human Resources (HR): Jobscience for Professional Recruiting by Jobscience

ERP: Ascent by Precisio Business Solutions (I’m interested in feedback on this app. Thought you’d see Financial Force here.)

Collaboration: SpringCM Free Content Management from SpringCM

Analytics: Sales Pipeline Visualization by SalesClic (First I’ve heard of this app – looks interesting.)

Congratulations to all of the winners and thanks to the Salesforce users who took the time to post their reviews!

 

Related Articles:

Stuck in the Post Dreamforce Cloud #DF12

Have you recovered from Dreamforce 2012? Next week I’ll be at Oracle Open World talking about cloud integration and to be honest, I’d much rather write about the Marc Benioff show than register for Larry’s World at this point. (Although, I do wonder if we’ll see the 2nd tweet from Mr. Ellison and what his position will be on all things cloud this year. Remember the @Benioff  boot out last time around? Some classic tweets.

I guess like a lot of people you could say I’m stuck in the PDC (Post Dreamforce Cloud) at this point. I’ve been spending time in the Dreamforce Chatter org reviewing sessions, watching YouTube videos and reading a plethora of blogger opinion about the conference (see links below).  Sound familiar?

To bring back some of the #DF12 energy, today I hosted a webinar focused on some of the Dreamforce data management highlights. The presentation congratulated the 2012 Informatica Cloudy Award winners and featured live demonstrations of two of the hottest topics at the Informatica booth:

You can download the slides and watch the recording here:

Denis Pombriant wrote one of the best summaries of Dreamforce I’ve seen so far here.  I also enjoyed his interview with Brent Leary from CRM Essentials.

Aggregating Salesforce Data with a Cloud Integration Template

Recently Informatica announced the availability of Cloud Integration Templates with the Summer 2012 release. I sat down with the lead product manager for this area of the product line and published the interview on the Informatica Perspectives blog. He described Cloud Integration Templates this way:

“In the world of mash-ups you have charts, components you bring into your framework. You size them and set certain attributes and it works. If you think of integration processes this way and define a Salesforce CRM to Netsuite integration as a Template for example, you should be able to just drop it in and it works (assuming the cloud connectivity is supported). Mash-up builders make it easy to build apps rapidly. What Cloud Integration Templates do is allow you to abstract integration processes so the developers can work with only what they need.”

I wanted to post an example of a Cloud Integration Template that has already become quite popular on the Informatica Marketplace – The Salesforce Aggregator Template.  From the Marketplace description:

The Salesforce Aggregator Template allows you to aggregate data using aggregation functions such as SUM, MIN, and MAX on any desired dataset. As a result, you can build summaries of a dataset from various field-level details. You can also perform mathematical and/or transactional operations between different source fields and place the result in a target.”

Here’s a video of the Cloud Integration Template in action. They are available to anyone taking a 30 day Informatica Cloud trial and in the Basic, Standard and Enterprise editions.

Cloud Integration vs. SaaS Integration vs. Salesforce Integration

I did a quick comparison on Google Insights on a few keywords I track and thought I’d share the results. A few observations:

  • “Salesforce Integration” was first out of the gate in May 2006. This is roughly when AppExchange was first launched.
  • “SaaS Integration” entered into the vernacular in 2008. About the same time the term “on-demand” died I suspect. SaaS integration hasn’t done so well as a term, however. I put in SaaS application integration and it only made matters worse. This was a bit of a surprise I must admit.
  • “Cloud Integration” made a dent in October 2008 and has been on a steady climb ever since.

 

Google Trends has similar results. But when you go to Dice.com it’s a bit of a different story. There are:

But back to the keywords. I put in the terms “Data Integration” and “Application Integration to compare and they’re an order of magnitude greater than all three, albeit with a much longer history. Of note, however, is that the trend line for both of these more mature terms was on the decline for a few years but now seems to have leveled off somewhat.


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