Posts Tagged 'Master Data Management'

The Benefits of a Single Customer View

social crm dissertation wordle

social crm dissertation wordle (Photo credit: Sean MacEntee)

The promise of a single customer view is nothing new to CRM. But is there a comprehensive list of the benefits that such a promise might be able to deliver? Today on the Informatica Perspectives blog, Dina Elsokari took a crack at not 10, but 12 benefits.  It’s also notable that she talked about single customer view benefits without once mentioning cloud master data management or any associated technology for that matter. Well done!

Here’s her list:

  1. Increase upsell and cross sell opportunities
  2. Identify your most valuable customers
  3. Higher customer retention
  4. More targeted product development
  5. Clearer targets for your marketing initiatives
  6. Increased ROI on marketing campaigns
  7. Credible forecasts
  8. Respected reporting
  9. Supporting data for a possible merger or acquisition
  10. A sales culture, not a data gathering and cleansing culture
  11. An increased adoption of Salesforce
  12. Controlled risk

Be sure to check out the entire post and provide your feedback here.

More 2013 Technology Predictions

I posted a few cloud data management predictions on the Informatica Perspectives blog this week:

  1. Master Data Management will catch fire in the cloud
  2. Cloud deployment options will extend the universal reach of MDM
  3. Integration will help broaden PaaS adoption
  4. “Governed self-service” will become the Hybrid IT mantra
  5. Integration will surpass security as the primary barrier to cloud adoption in the enterprise

For the first time in a few years I didn’t mention anything about cloud-based analytics / business intelligence. In fact, I didn’t mention much about Social, Mobile, Analytics or Big Data. Seems like there’s not much more to say, beyond pointing to Mary Meekers technology forecast.

I must admit that I didn’t see this week’s Oracle acquisition of Eloqua coming. I thought Marketo would be a more likely target. In fact, that was the rumor circulating back at Dreamforce 2012. IDC predicts more aggressive spending on SaaS acquisitions by traditional enterprise software vendors in 2013. Here are the IDC Predictions: Competing on the 3rd Platform:

From SaaS Spree to SaaS Sprawl to SaaS Sanity?

I wrote earlier in the week that cloud integration suddenly seems cool. A few articles this week  reminded me that it’s not just about cloud integration, it’s about cloud data management. And in many cases, it’s about the need for Cloud Master Data Management.

  • Cloud Services Becoming Foundational: “Through 2016, a hybrid model (cloud and captive systems) will become the platform of choice, a transitional platform en route to a future dominated by public and private clouds. By 2016, 75 percent or more of new enterprise spending will be cloud-based or hybrid according to Saugatuck’s research.”
  • Geoffrey Moore: The Next Decade Will Be About Systems of Engagement: “Moore forecasts the emergence of an enterprise-focused tech industry that will offer workplace versions of consumer technologies that people actually will like to use. He imagines there will be enterprise versions of Facebook, Facetime, Twitter, etc.”
  • And bringing it back to Cloud Master Data Management, Mike Vizard wrote about the concept of “Two-Tier MDM” noting:  “as integration issues become more pressing in the cloud, IT organizations are once again going to discover many of the same MDM issues that have plagued their internal operations for so many years — only this time it will involve a lot more applications that they have less control over than ever.”

It seems we have we gone from a “SaaS spree” toSaaS sprawl” and now finally to “SaaS sanity”?

Here are three brief videos that explain at a high-level how the key capabilities of a cloud master data management (MDM) solution can help deliver SaaS sanity:

 

#DF12 Presentation: Power the Connected Enterprise with Cloud MDM and Integration

The video of 3 great enterprise customers sharing their Salesforce integration and master data management stories at Dreamforce 2012 is now posted. You can read a blog post on two of the companies that presented so far:

And here’s the video (slides are here):

Cloud Connect 2012 Conference Highlights

The day before Dreamforce 2012, Informatica hosted the first annual Cloud Connect Conference.  The event kicked off with a keynote outlining the company’s cloud integration vision, a deep-dive roadmap session with product management, a customer and partner panel, hands-on labs with the cloud integration gurus, and the 2012 Cloudy Awards ceremony.  Here is a video highlight reel from the event:

Stuck in the Post Dreamforce Cloud #DF12

Have you recovered from Dreamforce 2012? Next week I’ll be at Oracle Open World talking about cloud integration and to be honest, I’d much rather write about the Marc Benioff show than register for Larry’s World at this point. (Although, I do wonder if we’ll see the 2nd tweet from Mr. Ellison and what his position will be on all things cloud this year. Remember the @Benioff  boot out last time around? Some classic tweets.

I guess like a lot of people you could say I’m stuck in the PDC (Post Dreamforce Cloud) at this point. I’ve been spending time in the Dreamforce Chatter org reviewing sessions, watching YouTube videos and reading a plethora of blogger opinion about the conference (see links below).  Sound familiar?

To bring back some of the #DF12 energy, today I hosted a webinar focused on some of the Dreamforce data management highlights. The presentation congratulated the 2012 Informatica Cloudy Award winners and featured live demonstrations of two of the hottest topics at the Informatica booth:

You can download the slides and watch the recording here:

Denis Pombriant wrote one of the best summaries of Dreamforce I’ve seen so far here.  I also enjoyed his interview with Brent Leary from CRM Essentials.

Salesforce Customers are Asking for Big Data Management #DF12

Two things stuck out for me at Dreamforce 2012:

  1. What an amazing ecosystem Salesforce has built. The Cloud expo was packed with high-quality booths and there were over 3000 people at the partner keynote! Congratulations to the partner success team and kudos on the newly designed Appexchange.
  2. How important cloud integration / enterprise connectivity has become to Salesforce customers, partners and prospects. These two slides from that same partner keynote say it all:

When it comes to the back-office, Big Data Management apps top the list of Salesforce customer requirements. Oh, and by the way, all new cloud applications must connect across the business.

Today two post-Dreamforce 2012 articles caught my attention that address the need for cloud integration head on. In his post – Plumbing the Salesforce Clouds is Your Business, Mark Smith from Ventana Research notes:

“The challenges your organization faces with data are getting larger, and the financial benefits of data in the cloud, such as reduced TCO and reduced implementation fees, are substantive. Too much time and too many resources are wasted in manual approaches where data is transitioned inconsistently and incorrectly. Automation helps organizations rationalize their overall information management efforts.”

Joshua Greenbaum at Enterprise Applications Consulting has this to say his his article, Salesforce.com, Enterprise Platforms, and the End of the End of Software:

“And the tools are there, or on the way. Hence the refrigerator pitch, though it was interestingly devoid of details on just how easy it will be to build an integration framework that could tie together a Pandora-like pure cloud environment or a more common hybrid cloud/on-premise environment. But heck, that’s really hard. It took SAP years to get NetWeaver out of slideware mode and into simple and easy to implement mode, despite all their efforts. So I don’t expect Saleforce.com to settle this issue in just one Dreamforce. It will take a while, no doubt.”

I’ll write about the Informatica Cloud integration and MDM session later this week on the Perspective blog. In the meantime, I’ve embedded the slides below so you can see for yourself how three enterprise organizations have taken advantage of data integration, data quality and master data management technology to drive overall Salesforce adoption and success. It’s Big Cloud Data Management in action!


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