Posts Tagged 'Informatica'

Unfinished Business: Gaurav Dhillon Introduces @SnapLogic Integration Cloud

Gaurav Dhillon co-founded Informatica in 1992 and ran the company until 2004. In 2006 he co-founded SnapLogic, a data integration start-up in San Mateo, California. In 2010 he took over as the company’s Chairman and CEO and re-focused the company on tackling the emerging cloud data and application integration challenge in the enterprise.

Today SnapLogic introduced the SnapLogic Integration Cloud, with a focus on three key areas:

You can read more about the Winter 2014 release of the multi-tenant integration platform as a service (iPaaS) here. Here’s a video of Gaurav introducing the company out summarizing the importance of the right approach to cloud data and application integration in the API economy. He’s also presenting on that topic on a GigaOM webinar with David Linthicum later this week.

Presentation: Cloud Integration for the Hybrid IT Enterprise

I recently delivered a presentation for an online conference called Cloud-Con, which focused on Cloud Integration and Web API Management. My session introduced Informatica’s new virtual data machine called Vibe, reviewed the primary cloud integration and data management challenges and introduced Informatica Cloud. I also touched upon the concepts of Lean Integration outlined ways to consider establishing an integration competency center (ICC). Here is the presentation with the embedded video.

Putting Information Potential To Work

Great video outlining the importance of data integration. Are you putting potential to work?

Cloud Integration and Data Management at Informatica World 2013

I recorded a brief video this week on the new Hybrid IT track that will be a big part of Informatica World 2013. It wasn’t too long ago that there were only a few sessions focused on the topic of cloud integration.

What’s changed?

Analyst firms like Gartner are publishing more and more research on the importance of integration platform as a service (see: Enterprises Should Use iPaaS for Cloud Integration) and enterprise IT organizations continue to seek new ways to keep up with the need for speed, while maintaining good governance practices as SaaS application adoption continues to accelerate.

Join the Informatica team in Las Vegas in June to learn more.

The Benefits of a Single Customer View

social crm dissertation wordle

social crm dissertation wordle (Photo credit: Sean MacEntee)

The promise of a single customer view is nothing new to CRM. But is there a comprehensive list of the benefits that such a promise might be able to deliver? Today on the Informatica Perspectives blog, Dina Elsokari took a crack at not 10, but 12 benefits.  It’s also notable that she talked about single customer view benefits without once mentioning cloud master data management or any associated technology for that matter. Well done!

Here’s her list:

  1. Increase upsell and cross sell opportunities
  2. Identify your most valuable customers
  3. Higher customer retention
  4. More targeted product development
  5. Clearer targets for your marketing initiatives
  6. Increased ROI on marketing campaigns
  7. Credible forecasts
  8. Respected reporting
  9. Supporting data for a possible merger or acquisition
  10. A sales culture, not a data gathering and cleansing culture
  11. An increased adoption of Salesforce
  12. Controlled risk

Be sure to check out the entire post and provide your feedback here.

Congratulations to the 2012 Best of AppExchange Award Winners

English: salesforce.com Deutsch: salesforce.co...

Every year Salesforce announces the top partners by AppExchange category based on the quantity and quality of reviews. Today they blogged the winners. Congratulations to these partners who continue to demonstrate such a high degree of cloud customer adoption and success.

Sales: There are multiple winners in this category based on functional area.

Overall winner: Adobe EchoSign (They have now won 7 years in a row!  I actually thought the award had only been around for 5 years. Hmmm…. They have an astounding 2040 reviews for their electronic signature application.)

  • Reports and Dashboards: Hoopla Scoreboard by Hoopla Software (we have the big screens running in our office!)
  • Methodologies: Opportunity Management Optimizer by Sales Optimizer
  • Geolocation: Geopointe by Arrowpointe
  • Quotes and Orders: Configurator by Big Machines
  • Compensation: Xactly Incent by Xactly

Customer Service: Clicktools Surveys and Scripts by Clicktools

IT and Administration: Informatica Cloud Integration for Salesforce (Informatica has been recognized 5 years in a row as the top cloud integration solution!)

Marketing: Marketo (Big win over Eloqua in a very competitive category – congrats!)

Human Resources (HR): Jobscience for Professional Recruiting by Jobscience

ERP: Ascent by Precisio Business Solutions (I’m interested in feedback on this app. Thought you’d see Financial Force here.)

Collaboration: SpringCM Free Content Management from SpringCM

Analytics: Sales Pipeline Visualization by SalesClic (First I’ve heard of this app – looks interesting.)

Congratulations to all of the winners and thanks to the Salesforce users who took the time to post their reviews!

 

Related Articles:

Re-Imagining the Future of Software and Technology as We Know It

Image representing Mary Meeker as depicted in ...

Image via CrunchBase

I wrote a summary of my 2012 cloud integration predictions on the Informatica Perspectives blog, but haven’t yet posted 2013 predictions. Today Mary Meeker’s slides are making their way through corporate boardrooms at most, if not all, technology companies, not to mention getting some great coverage across the web. Here’s the presentation. I really like the “re-imagine” section. There’s no doubt that cloud computing and software as a service (Saas) have forced a great deal of re-imagination in the traditional application, platform, middleware and infrastructure  markets. Marc Andreessen believes that 2012 Will Be Remembered As The Year Of SaaS. Some have said that “Cloud and Data are the New Black” (although black clouds are generally not a good thing, right?).

One thing is for sure, whether it’s social, mobile, cloud, analytics, Big Data or [insert secular megatrend here], two words we’re going to hear a lot of in 2013 are:  “re-imagine” and “disruption.”


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