Posts Tagged 'data cleansing'

Cloud Master Data Management from Informatica

I’ve written about the topic of cloud-based master data management (MDM) in the past:

  1. 2012 Cloud Data Integration Trends
  2. What do Salesforce.com Customers Care About?

This week Informatica announced the availability of a new Cloud MDM solution for salesforce.com customers. Here are a couple of perspectives on the news:

  1. Will Salesforce be the Catalyst to Propel MDM to the Cloud?
  2. Mind the Gap: How Sales Operations Can Overcome Five Customer Information Gaps in Salesforce

If you’re new to the topic of MDM and want to learn why a cloud-based solution built natively on force.com is so relevant to salesforce.com customers, be sure to check out this video:

Address Verification and Correction with the Informatica Cloud

Check out this Informatica Cloud demonstration. It walks through:

  1. Assessing and verifying the quality of your Salesforce.com data
  2. Creating an integration task that corrects addresses using AddressDoctor
  3. Updating your CRM data with the correct addresses

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