Embedded Cloud Integration and the 3 V’s of SaaS Applications

I recorded an interview recently as part of the Cloud Channel Summit in Mountain View.  Industry analyst Jeff Kaplan from THINKstrategies posted his views on the event here and here.  In my interview I talk about the need for SaaS application and platform (PaaS) providers to either build, buy or partner when it comes to cloud integration. Everyone talks about the 3 V’s when it comes to Big Data. My belief is that IT organizations are equally overwhelmed with the volume, variety and velocity of SaaS applications coming into the enterprise.  This is why the topic of cloud integration will continue to it’s rise in relevance and strategic importance in 2013.

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Governed Self Service: Applying Lean Principles to Cloud Integration

Today I moderated a webinar focused on Eliminating SaaS Sprawl with Cloud Integration. We focused on the usual challenges of silos and data fragmentation, but also focused on the opportunity to apply Lean Integration principles in a next generation integration Center of Excellence (CoE) or integration competency center (ICC).  The conversation centered on the need for speed and business agility, while also maintaining strong governance and control in IT.  What I call “Governed Self Service.”

David Lyle, co-author of the book on Lean Integration, pointed out that integration is a concept that mirrors the “just-in-time” (JIT) manufacturing principles of the automotive industry. With JIT manufacturing, the necessary components to assemble a car are sourced throughout the supply chain and brought onto the factory floor just before they are needed thus minimizing the amount of time a worker has to wait for the necessary part. Lean Integration transforms organizational processes and relies on leading-edge technology for automation and reuse to systematically reduce costs and accelerate delivery. His presentation summarized how the objectives of cloud integration are one and the same as Lean Integration:

• Eliminate waste
• Increase value for end-user customers
• Drive continuous improvement

Mark Murray from the Informatica Cloud team, then delivered a powerful cloud integration demonstration that focused on re-usable templates and the concept of having a central instance and sub-instances that can be deployed out to the divisions and lines of business, while maintaining centralized administration  Pretty powerful stuff!

I’ve embedded the webinar in it’s entirety below:

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Re-Imagining the Future of Software and Technology as We Know It

Image via CrunchBase

I wrote a summary of my 2012 cloud integration predictions on the Informatica Perspectives blog, but haven’t yet posted 2013 predictions. Today Mary Meeker’s slides are making their way through corporate boardrooms at most, if not all, technology companies, not to mention getting some great coverage across the web. Here’s the presentation. I really like the “re-imagine” section. There’s no doubt that cloud computing and software as a service (Saas) have forced a great deal of re-imagination in the traditional application, platform, middleware and infrastructure  markets. Marc Andreessen believes that 2012 Will Be Remembered As The Year Of SaaS. Some have said that “Cloud and Data are the New Black” (although black clouds are generally not a good thing, right?).

2012 KPCB Internet Trends Year-End Update from Kleiner Perkins Caufield & Byers

One thing is for sure, whether it’s social, mobile, cloud, analytics, Big Data or [insert secular megatrend here], two words we’re going to hear a lot of in 2013 are:  ”re-imagine” and “disruption.”

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From SaaS Spree to SaaS Sprawl to SaaS Sanity?

I wrote earlier in the week that cloud integration suddenly seems cool. A few articles this week  reminded me that it’s not just about cloud integration, it’s about cloud data management. And in many cases, it’s about the need for Cloud Master Data Management.

• Cloud Services Becoming Foundational: “Through 2016, a hybrid model (cloud and captive systems) will become the platform of choice, a transitional platform en route to a future dominated by public and private clouds. By 2016, 75 percent or more of new enterprise spending will be cloud-based or hybrid according to Saugatuck’s research.”
• Geoffrey Moore: The Next Decade Will Be About Systems of Engagement: “Moore forecasts the emergence of an enterprise-focused tech industry that will offer workplace versions of consumer technologies that people actually will like to use. He imagines there will be enterprise versions of Facebook, Facetime, Twitter, etc.”
• And bringing it back to Cloud Master Data Management, Mike Vizard wrote about the concept of “Two-Tier MDM” noting:  ”as integration issues become more pressing in the cloud, IT organizations are once again going to discover many of the same MDM issues that have plagued their internal operations for so many years — only this time it will involve a lot more applications that they have less control over than ever.”

It seems we have we gone from a “SaaS spree” to “SaaS sprawl” and now finally to “SaaS sanity”?

Here are three brief videos that explain at a high-level how the key capabilities of a cloud master data management (MDM) solution can help deliver SaaS sanity:

 

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Cloud Integration is Suddenly Cool

I started a blog post with an “is it me?” question once and got one comment:  ”Yes, it’s you.”

With that as an intro and a risk, let me ask: “Is it me or is cloud integration suddenly cool?”

Okay, maybe “cool” is the wrong word. But take a look at the trend:

So what’s so hot about cloud integration? In May 2010 I wrote about Phase Two Cloud Integration and The Dangers of Delaying Cloud Integration.

What’s changed?

Here’s how I answered the question in a recent interview:

“The first wave of cloud adoption was driven by software as a service (SaaS) applications. Pioneered by companies like salesforce.com, these applications typically were sold directly to the business, with minimal (if any) involvement from the traditional IT department. While there was a great deal of small to mid-sized company adoption early on, there was just as much departmental purchasing taking place in larger companies due to the benefits of ease of use, the promise of rapid deployments and the operational expense appeal of the subscription pricing model. On the IT side of the fence, I would characterize this as the “cloud skeptical” phase. On the business side, it was more like the Wild West. This is where cloud-based data integration first gained a foothold. Mid-sized companies and autonomous divisions and departments had limited technical resources but needed many of the same capabilities – data migration, synchronization, replication, and of course data quality.

Fast forward to today and IT organizations are increasingly becoming “cloud first.” Cloud deployments are becoming more complex, whether they are software, platform or infrastructure as a service; and the importance of broader cloud data management strategy is now recognized as the critical enabler of success. It’s a now truly a hybrid IT world. To avoid the perils of data fragmentation and “SaaS sprawl” business and IT organizations are starting to align around the need for trusted data.”

Do you agree? Disagree?  Anyone got a comment?

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#DF12 Presentation: Power the Connected Enterprise with Cloud MDM and Integration

The video of 3 great enterprise customers sharing their Salesforce integration and master data management stories at Dreamforce 2012 is now posted. You can read a blog post on two of the companies that presented so far:

• OppenheimerFunds Dreamforce Story: Lay a Foundation of Trusted and Complete Customer Information for Salesforce
• Interstate Batteries Dreamforce Story: How Can You Be #1 Without Trusted Customer Information?

And here’s the video (slides are here):

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Cloud Connect 2012 Conference Highlights

The day before Dreamforce 2012, Informatica hosted the first annual Cloud Connect Conference.  The event kicked off with a keynote outlining the company’s cloud integration vision, a deep-dive roadmap session with product management, a customer and partner panel, hands-on labs with the cloud integration gurus, and the 2012 Cloudy Awards ceremony.  Here is a video highlight reel from the event:

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