Archive for the 'MDM' Category

Organizing your Salesforce Orgs

Does this sound familiar? You’re moving from an independent instance (or org) of Salesforce CRM to the consolidated corporate org.  While there will definitely be business benefits in terms of visibility, reporting, customer/prospect communication, support, responsiveness, enablement and general leverage of corporate resources, it still represents a potential loss of autonomy. But it’s the right strategy for your business. Or is it?

Whether you ended up with multiple Salesforce orgs through mergers and acquisitions, separate brands or divisions, or through organic growth: at some point your organization is going to need to determine what is the right approach to multi-org consolidation. Here is an overview of 3 approaches to consider.

In(tegrate) the Cloud 2012 Highlights

Every year WordPress sends a year in review summary of your blog. They do a nice job with it.

Here are a few highlights that I thought were worth sharing:

  • The busiest day of the year was July 23rd, when I posted Cloud Data Replication for Better Business Intelligence.  I’m not sure if it’s the topic or the use of the Salesforce.com logo that drove the traffic that day.
  • None of the posts that got the most views in 2012 were written in 2012.  Hmmm…I’m not sure I feel great about that.
  • Twitter was the top referring site most in 2012. Alltop was number two.
  • Cloud computing is the most popular topic I’ve written about, followed by SaaS, PaaS and Cloud Integration.

Here’s the most popular video first posted on the site. Thanks for reading – Happy New Year!

#DF12 Presentation: Power the Connected Enterprise with Cloud MDM and Integration

The video of 3 great enterprise customers sharing their Salesforce integration and master data management stories at Dreamforce 2012 is now posted. You can read a blog post on two of the companies that presented so far:

And here’s the video (slides are here):

Cloud Connect 2012 Conference Highlights

The day before Dreamforce 2012, Informatica hosted the first annual Cloud Connect Conference.  The event kicked off with a keynote outlining the company’s cloud integration vision, a deep-dive roadmap session with product management, a customer and partner panel, hands-on labs with the cloud integration gurus, and the 2012 Cloudy Awards ceremony.  Here is a video highlight reel from the event:

Stuck in the Post Dreamforce Cloud #DF12

Have you recovered from Dreamforce 2012? Next week I’ll be at Oracle Open World talking about cloud integration and to be honest, I’d much rather write about the Marc Benioff show than register for Larry’s World at this point. (Although, I do wonder if we’ll see the 2nd tweet from Mr. Ellison and what his position will be on all things cloud this year. Remember the @Benioff  boot out last time around? Some classic tweets.

I guess like a lot of people you could say I’m stuck in the PDC (Post Dreamforce Cloud) at this point. I’ve been spending time in the Dreamforce Chatter org reviewing sessions, watching YouTube videos and reading a plethora of blogger opinion about the conference (see links below).  Sound familiar?

To bring back some of the #DF12 energy, today I hosted a webinar focused on some of the Dreamforce data management highlights. The presentation congratulated the 2012 Informatica Cloudy Award winners and featured live demonstrations of two of the hottest topics at the Informatica booth:

You can download the slides and watch the recording here:

Denis Pombriant wrote one of the best summaries of Dreamforce I’ve seen so far here.  I also enjoyed his interview with Brent Leary from CRM Essentials.

Cloud Master Data Management from Informatica

I’ve written about the topic of cloud-based master data management (MDM) in the past:

  1. 2012 Cloud Data Integration Trends
  2. What do Salesforce.com Customers Care About?

This week Informatica announced the availability of a new Cloud MDM solution for salesforce.com customers. Here are a couple of perspectives on the news:

  1. Will Salesforce be the Catalyst to Propel MDM to the Cloud?
  2. Mind the Gap: How Sales Operations Can Overcome Five Customer Information Gaps in Salesforce

If you’re new to the topic of MDM and want to learn why a cloud-based solution built natively on force.com is so relevant to salesforce.com customers, be sure to check out this video:

Executive Megatrends Panel – Informatica World 2012

This industry panel was fairly typical in that it focused on social, mobile, cloud computing and Big Data – the megatrends of technology in 2012. What I thought was  unique about this discussion, is that it featured different, lively and somewhat contentious points of view. Instead of violent agreement, there was actually some great discussion and different perspectives on the technology industry were represented. The panel was moderated by R “Ray” Wang from Constellation Research and featured executives from EMC, Informatica, Google and Salesforce.com.

Cloud Integration for the Social Enterprise

Yesterday I moderated an Informatica Cloud webinar with CloudTrigger, “a leader in cloud professional services and applications that accelerate customer success by maximizing return on investment.” There were some great points made about the importance of data integration and data quality to cloud application adoption and to becoming what salesforce.com calls the Social Enterprise.  Here’s the recording:

 

Cloud Integration Evolution: From Outside in to Inside Out?

A few years ago Informatica’s Ron Papas wrote a blog post called – Salesforce.com Integration – Inside Out or Outside In.  He defined an “outside in” cloud integration solution as, ” ideal for organizations with limited IT resources that will rely on their Salesforce Administrator or a line of business analyst to do that work.”

I was recently interviewed by Ron Powell of the ByeNetwork about the evolution of cloud-based data  integration  and noted that increasingly enterprise IT organizations are seeking to take advantage of this model to complement and extend their on-premise deployments in order to delver well-governed self-service to the business.

Chris Boorman, Informatica’s CMO, also picked up this theme in an update - Unification: Enterprise Integration meets Departmental Integration via the Cloud. He highlighted 4 key guiding Informatica Cloud principles:

  1. Simplicity
  2. Rapid Deployment
  3. Security
  4. Unification

So how much has really changed when it comes to cloud data integration in the enterprise?

Do you agree with this statement from my interview:

“Fast forward to 2012, and it’s amazing to see the tipping point we have reached. It has become cloud first. Now, in many – if not most – IT organizations, you have to justify why an application, platform, or infrastructure investment isn’t cloud based. It’s been an interesting transition over the last few years, and I think it has accelerated faster than anyone would have guessed.”

Call for Nominations: Informatica 2011 Innovation Awards

Here are the categories for the 12th annual Informatica innovation awards – the judges will select winners in Business and Technical Enablement categories, as well as the Overall Award: A Strategic Approach to Data Integration:

  1. Deliver Analytical Insight
  2. Increase Business Agility
  3. Improve Business Processes
  4. Delivering trusted information to drive data governance,compliance and reduce risk
  5. Accelerating shareholder value in mergers, acquisitions and divestitures
  6. Improve efficiency and reduce costs
  7. Attract & retain customers
  8. Increase partner network efficiency
  9. Fortifying overall operations with data quality
  10. Outsource non-core functions 
  11. Enhancing the Marketplace
While I’m not sure why #10 isn’t simply called Cloud Computing or Cloud Data Integration, but the description is clear:
“Outsource non-core functions recognizes projects that utilize Informatica’s cloud-based data integration and data quality services to maximize the ROI on their cloud application investments. By integrating data from the cloud with existing enterprise data sources, nominated companies ensure that they have control of all of their data, regardless of where it resides.”
Last year’s winner in this category was Toshiba Americas Business Solutions. Here’s the case study and a picture of the award winner.
Be sure to submit your nomination no later than May 6th here.

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