Archive for the 'data quality' Category

Organizing your Salesforce Orgs

Does this sound familiar? You’re moving from an independent instance (or org) of Salesforce CRM to the consolidated corporate org.  While there will definitely be business benefits in terms of visibility, reporting, customer/prospect communication, support, responsiveness, enablement and general leverage of corporate resources, it still represents a potential loss of autonomy. But it’s the right strategy for your business. Or is it?

Whether you ended up with multiple Salesforce orgs through mergers and acquisitions, separate brands or divisions, or through organic growth: at some point your organization is going to need to determine what is the right approach to multi-org consolidation. Here is an overview of 3 approaches to consider.

#DF12 Presentation: Power the Connected Enterprise with Cloud MDM and Integration

The video of 3 great enterprise customers sharing their Salesforce integration and master data management stories at Dreamforce 2012 is now posted. You can read a blog post on two of the companies that presented so far:

And here’s the video (slides are here):

Salesforce Customers are Asking for Big Data Management #DF12

Two things stuck out for me at Dreamforce 2012:

  1. What an amazing ecosystem Salesforce has built. The Cloud expo was packed with high-quality booths and there were over 3000 people at the partner keynote! Congratulations to the partner success team and kudos on the newly designed Appexchange.
  2. How important cloud integration / enterprise connectivity has become to Salesforce customers, partners and prospects. These two slides from that same partner keynote say it all:

When it comes to the back-office, Big Data Management apps top the list of Salesforce customer requirements. Oh, and by the way, all new cloud applications must connect across the business.

Today two post-Dreamforce 2012 articles caught my attention that address the need for cloud integration head on. In his post – Plumbing the Salesforce Clouds is Your Business, Mark Smith from Ventana Research notes:

“The challenges your organization faces with data are getting larger, and the financial benefits of data in the cloud, such as reduced TCO and reduced implementation fees, are substantive. Too much time and too many resources are wasted in manual approaches where data is transitioned inconsistently and incorrectly. Automation helps organizations rationalize their overall information management efforts.”

Joshua Greenbaum at Enterprise Applications Consulting has this to say his his article, Salesforce.com, Enterprise Platforms, and the End of the End of Software:

“And the tools are there, or on the way. Hence the refrigerator pitch, though it was interestingly devoid of details on just how easy it will be to build an integration framework that could tie together a Pandora-like pure cloud environment or a more common hybrid cloud/on-premise environment. But heck, that’s really hard. It took SAP years to get NetWeaver out of slideware mode and into simple and easy to implement mode, despite all their efforts. So I don’t expect Saleforce.com to settle this issue in just one Dreamforce. It will take a while, no doubt.”

I’ll write about the Informatica Cloud integration and MDM session later this week on the Perspective blog. In the meantime, I’ve embedded the slides below so you can see for yourself how three enterprise organizations have taken advantage of data integration, data quality and master data management technology to drive overall Salesforce adoption and success. It’s Big Cloud Data Management in action!

Cloud Integration Evolution: From Outside in to Inside Out?

A few years ago Informatica’s Ron Papas wrote a blog post called – Salesforce.com Integration – Inside Out or Outside In.  He defined an “outside in” cloud integration solution as, ” ideal for organizations with limited IT resources that will rely on their Salesforce Administrator or a line of business analyst to do that work.”

I was recently interviewed by Ron Powell of the ByeNetwork about the evolution of cloud-based data  integration  and noted that increasingly enterprise IT organizations are seeking to take advantage of this model to complement and extend their on-premise deployments in order to delver well-governed self-service to the business.

Chris Boorman, Informatica’s CMO, also picked up this theme in an update – Unification: Enterprise Integration meets Departmental Integration via the Cloud. He highlighted 4 key guiding Informatica Cloud principles:

  1. Simplicity
  2. Rapid Deployment
  3. Security
  4. Unification

So how much has really changed when it comes to cloud data integration in the enterprise?

Do you agree with this statement from my interview:

“Fast forward to 2012, and it’s amazing to see the tipping point we have reached. It has become cloud first. Now, in many – if not most – IT organizations, you have to justify why an application, platform, or infrastructure investment isn’t cloud based. It’s been an interesting transition over the last few years, and I think it has accelerated faster than anyone would have guessed.”

Informatica Cloud Winter 2012 in Action

This week Informatica announced the 11th release of Informatica Cloud. Featuring a new Contact Validation Service, expanded cloud connectivity and many new enterprise features. I summarized the importance of the announcement to the company, customers and partners on the Perspective blog and we hosted a webinar reviewing the new capabilities here. Here’s the recording.

#SIIA Interview from Dreamforce: Cloud Integration in the Spotlight

Here’s an interview from #df11 focused on cloud integration as well as industry trends.

Cloud Integration Demonstration: Getting Social with Salesforce.com

Here’s a pretty cool Informatica Cloud demonstration integrating Twitter feeds into cases in the Salesforce CRM Service Cloud.


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