Salesforce Customers are Asking for Big Data Management #DF12

Two things stuck out for me at Dreamforce 2012:

  1. What an amazing ecosystem Salesforce has built. The Cloud expo was packed with high-quality booths and there were over 3000 people at the partner keynote! Congratulations to the partner success team and kudos on the newly designed Appexchange.
  2. How important cloud integration / enterprise connectivity has become to Salesforce customers, partners and prospects. These two slides from that same partner keynote say it all:

When it comes to the back-office, Big Data Management apps top the list of Salesforce customer requirements. Oh, and by the way, all new cloud applications must connect across the business.

Today two post-Dreamforce 2012 articles caught my attention that address the need for cloud integration head on. In his post – Plumbing the Salesforce Clouds is Your Business, Mark Smith from Ventana Research notes:

“The challenges your organization faces with data are getting larger, and the financial benefits of data in the cloud, such as reduced TCO and reduced implementation fees, are substantive. Too much time and too many resources are wasted in manual approaches where data is transitioned inconsistently and incorrectly. Automation helps organizations rationalize their overall information management efforts.”

Joshua Greenbaum at Enterprise Applications Consulting has this to say his his article, Salesforce.com, Enterprise Platforms, and the End of the End of Software:

“And the tools are there, or on the way. Hence the refrigerator pitch, though it was interestingly devoid of details on just how easy it will be to build an integration framework that could tie together a Pandora-like pure cloud environment or a more common hybrid cloud/on-premise environment. But heck, that’s really hard. It took SAP years to get NetWeaver out of slideware mode and into simple and easy to implement mode, despite all their efforts. So I don’t expect Saleforce.com to settle this issue in just one Dreamforce. It will take a while, no doubt.”

I’ll write about the Informatica Cloud integration and MDM session later this week on the Perspective blog. In the meantime, I’ve embedded the slides below so you can see for yourself how three enterprise organizations have taken advantage of data integration, data quality and master data management technology to drive overall Salesforce adoption and success. It’s Big Cloud Data Management in action!

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5 Responses to “Salesforce Customers are Asking for Big Data Management #DF12”


  1. 1 Nancy Beckman 2012/10/24 at 9:35 am

    “Too much time and too many resources are wasted in manual approaches where data is transitioned inconsistently and incorrectly. ”

    A great point. And one mistake in the data due to human error can have a dramatic impact. Think about how much trouble an extra zero or misplaced period could cause in a supply chain! Then you factor in how long it takes to uncover and correct that mistake and the process is much more complicated than it needs to be.


  1. 1 Stuck in the Post Dreamforce Cloud #DF12 « In(tegrate) the Clouds Trackback on 2012/09/27 at 4:52 pm
  2. 2 Cloud Connect 2012 Conference Highlights « In(tegrate) the Clouds Trackback on 2012/10/14 at 10:50 pm
  3. 3 #DF12 Presentation: Power the Connected Enterprise with Cloud MDM and Integration « In(tegrate) the Clouds Trackback on 2012/10/23 at 10:24 pm
  4. 4 Cloud Integration is Suddenly Cool « In(tegrate) the Clouds Trackback on 2012/11/13 at 11:19 pm

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